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Understanding Search Engine Optimization (SEO)

The digital landscape is in constant flux, and as of June 25, 2025, securing a prominent position in search engine results is more critical than ever for online visibility. Search Engine Optimization (SEO) – the practice of increasing the quality and quantity of website traffic by ranking higher in search engine results pages (SERPs) – is no longer optional, but a basic component of any accomplished online strategy. [[2]]

What is SEO and Why Does It Matter?

SEO encompasses a wide range of techniques designed to improve a website’s ranking. Essentially, it’s about making your website appealing to both search engines and users. Higher rankings translate directly into increased organic (non-paid) traffic, which can lead to greater brand awareness, more leads, and ultimately, increased revenue