90 minutes searches for “the spark” at Anderlecht (and with a famous singer): listen to “shakira available now”
BRUSSELS – A 90-minute,intensive search for creative inspiration,dubbed “the spark,” unfolded at the Proximus Pickx Park in Anderlecht on October 27,2024,involving Belgian football club RSC Anderlecht and international music superstar Shakira. The unusual session aimed to generate innovative content ideas for the club’s digital platforms, culminating in a direct call-to-action referencing Shakira’s latest release.
The initiative, conceived by RSC Anderlecht’s marketing team, sought to tap into Shakira’s global reach and creative energy to revitalize their social media strategy. Participants engaged in brainstorming exercises and collaborative discussions, guided by Shakira’s input, with the ultimate goal of producing engaging video content. The session concluded with a promotion for Shakira’s new single, urging fans to listen to “Shakira – Available Now” across all major streaming services.
RSC Anderlecht confirmed the collaboration, stating the session was designed to ”inject fresh perspectives” into their content creation process. Sources close to the project indicated Shakira actively participated in the brainstorming, offering insights on storytelling and audience engagement.The club anticipates the resulting content will substantially boost their online presence and fan interaction. the event took place between approximately 14:00 and 15:30 Central european Time.