Hollywood’s Hottest Exports: 6 Celebrity Beauty Brands Delivering Real Results
The red carpet isn’t just for premieres anymore-it’s become a launchpad for some of the most accomplished beauty brands in the industry. Onc dismissed as vanity projects, celebrity-founded lines are now disrupting the market with innovative formulas, inclusive shades, and a devoted following.But with a seemingly endless stream of new releases, discerning consumers are left wondering: which brands actually deliver on their promises?
For years, the beauty industry was dominated by established conglomerates. Now, a new wave of entrepreneurs-armed with personal brands, social media savvy, and a desire to fill gaps in the market-are challenging the status quo. This shift empowers consumers with more choices and demands higher standards of quality and authenticity. Marie Claire breaks down six celebrity beauty brands that have proven thay’re more than just a famous face on a package, offering genuinely effective and desirable products.
1. Rare Beauty by Selena Gomez
Selena Gomez launched Rare Beauty in 2020 with a mission to challenge unrealistic beauty standards and promote self-acceptance. the brand quickly gained acclaim for its inclusive shade range and thoughtfully formulated products,notably the Positive Light Luminizing Lip gloss ($20,https://www.sephora.com/product/positive-light-luminizing-lip-gloss-P516855?). Beyond the products, Rare Beauty donates 1% of all sales to the Rare Impact Fund, which supports mental health services.
2. Fenty Beauty by Rihanna
Rihanna revolutionized the beauty industry with the 2017 launch of Fenty beauty,immediately addressing the lack of inclusivity in foundation shades. The brand’s 40-shade range set a new standard, forcing competitors to expand their offerings. Fenty continues to innovate with high-performance formulas and trendsetting products, solidifying its position as a beauty powerhouse.
3. Haus Laboratories by Lady Gaga
Lady Gaga’s Haus Laboratories, initially launched in 2019 and relaunched in 2022, is a testament to her artistic vision and commitment to self-expression. The brand offers a range of high-pigment, innovative makeup products designed to empower individuals to embrace their individuality. Gaga’s focus on artistry and inclusivity resonates with a diverse audience.
4. Rhode Skin by Hailey Bieber
Model Hailey Bieber entered the skincare arena in 2022 with Rhode Skin, a minimalist line focused on creating a healthy skin barrier. Bieber developed the products based on her own skincare journey and a desire for simple, effective formulas. Rhode Skin’s Peptide Glazing Fluid quickly became a viral sensation, demonstrating the power of a focused, ingredient-driven approach.
5. kora Organics by Miranda Kerr
Miranda Kerr’s Kora Organics, founded in 2009, has long been a pioneer in the certified organic skincare space. Kerr’s commitment to natural ingredients and holistic wellness is reflected in the brand’s range of nourishing and effective products. Kora Organics appeals to consumers seeking clean, enduring beauty options.
6. Keys Soulcare by Alicia Keys
Alicia Keys’ Keys Soulcare, launched in 2020, goes beyond skincare to encompass a holistic approach to self-care. The brand combines skincare with rituals and affirmations, encouraging individuals to nurture their inner and outer beauty. Keys Soulcare emphasizes the connection between skincare, mindfulness, and overall well-being.
For over 30 years, Marie Claire has been a trusted source for news, fashion, and beauty trends. The products featured in this article are personally recommended by Marie Claire writers or editors, or by experts consulted directly. we understand the importance of providing reliable recommendations and take your trust seriously.
Don’t keep the best beauty secrets to yourself. [Subscribe to Face Forward here](https://email.marieclaire.com/optiext/optiextension.dll?ID=l2d0CweVzHEKHuE0YSHXA1KXbh1Wev4kHR3WCtnVUL
