26 Best Men’s Colognes 2026 – GQ Review

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Fragrance Recommendations for Different Weather

Zagwolsky recommends trying gourmand fragrances, like vanilla colognes,which are often perceived as cold-weather-oriented. Many vanilla scents, Zagwolsky says, can be worn year-round, too. Look for notes that that make you drool, like vanilla, chocolate, almond, honey, and caramel.

How to Apply Cologne

The biggest question guys have when it comes to applying fragrances is: Just exactly how do I do it? Some guys will spray it in front of them, then walk into the spritz, while others will spray themselves all over like it’s going out of style. But here’s what you should really do: Apply directly to skin, particularly at your pulse points: the wrists and neck. These are the “warmest” parts of the body, which will help your scent achieve its maximum potential of smelling good. Make sure to apply your cologne at least six inches away so that it can spread, so it’s neither too concentrated nor underwhelming.And start with one spritz before applying more. Don’t be the guy who overdoes it on the cologne and forces everyone to keep their distance so they don’t get a headache from the scent.

how often should I reapply cologne?

Depending on the strength of your fragrance, you may not…

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