Hollywood & Hungarian Studio Forge Alliance to Advance Virtual Production
LOS ANGELES,CA – November 11,2023 – A strategic partnership between united Illusions,a photography studio based in Fót,Hungary,and Orbital Studios,a leading virtual film studio in Hollywood,was announced today at the Creative Artists Agency headquarters in Los Angeles,coinciding with the American Film Market. The collaboration aims to accelerate innovation and expand the capabilities of virtual production techniques rapidly becoming standard in major film and television projects.
This alliance signifies a growing trend of international collaboration within the film industry, driven by the demand for more efficient and enduring production methods. Virtual production, utilizing LED walls to display real-time environments around actors, offers significant cost and time savings compared to customary filmmaking. The partnership between United Illusions and Orbital Studios positions both companies to capitalize on this expanding market and further refine the technology’s creative and logistical potential.
The technology is already being utilized in high-profile productions such as James Gunn’s Superman, the Brad Pitt-led F1 racing drama, and HBO’s House of the Dragon. However, representatives from both studios emphasized that the full potential of virtual production remains untapped. Negotiations between United Illusions and Orbital Studios began over a year ago, fueled by a shared vision for the future of filmmaking.
“Already when planning the studio, our goal was to work with a partner who represents the forefront of virtual production. Orbital Studios not only fulfills this, but our vision is the same: based on our experience, we will continue to develop the processes of virtual film production in order to use the creative and production advantages of the technology even more effectively, and joint developments and projects ensure that we remain at the forefront of VP innovation,” stated Simon Zoltán, director of the photography studio.
The partnership will focus on joint research and development, aiming to optimize virtual production workflows and unlock new creative possibilities. Both studios anticipate that this collaboration will establish them as leaders in the evolving landscape of film and television production.
