TikTok Shop expands Fulfillment Options as sales Surge 120%
TikTok is bolstering its e-commerce capabilities with a detailed overview of its order fulfillment options for TikTok Shop, as in-app sales continue to climb. The platform announced a 120% year-over-year increase in U.S. sales and has now expanded into over 750 product categories, signaling a growing shift towards in-stream shopping.
For businesses considering or currently utilizing tiktok Shop, understanding these fulfillment options is crucial for streamlining operations and enhancing the customer experience. TikTok offers four distinct methods – each designed to cater to different business needs and logistical capabilities. This move comes as tiktok navigates potential restrictions, including a possible ban in the U.S.,making a robust and efficient shopping system even more vital.
According to a new overview from the TikTok shop team, the four fulfillment options available to shops in the U.S. are:
TikTok Shop Fulfillment: TikTok handles the entire fulfillment process, from storage to shipping.
seller Fulfillment: Sellers manage their own inventory and shipping.
Third-Party Fulfillment (3PL): Sellers partner with a third-party logistics provider.
Hybrid Fulfillment: A combination of TikTok Shop Fulfillment and Seller/3PL Fulfillment.
The optimal choice depends on a business’s existing infrastructure and desired level of control. Further details on each option can be found here.
