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Stetson Celebrates 160 Years: A New Book Chronicles the Iconography of the American West
New York, NY – as Western aesthetics surge in popularity across music, fashion, and entertainment, iconic American hatmaker Stetson marks its 160th anniversary wiht the release of its first-ever brand book, published by Rizzoli. The richly illustrated volume isn’t simply a historical recounting; it’s a vibrant exploration of how the Stetson hat has become inextricably linked to the American identity.
Founded in 1865 by John B. Stetson, who initially crafted durable
