Spotify’s Radar Program Celebrates Five Years of Championing Emerging Artists
New York, NY – Spotify is celebrating the fifth anniversary of Radar, its global program dedicated to supporting and amplifying emerging talent. Launched in 2020, Radar has now backed over 1,000 artists across more than 180 markets worldwide.
The initiative has demonstrably boosted artist visibility, with Radar artists collectively generating over 338 billion streams and securing 6.5 billion discoveries on the platform.Spotify playlists have added tracks from Radar artists over 1.5 million times globally, and user-generated playlists have included their music more than 1.1 billion times.
Radar’s success lies in its commitment to diverse genres and regions, fostering the careers of artists like Doechii, Peso pluma, Enhypen, Tems, Tyla, PinkPantheress, and Zach Bryan. To mark the milestone, Spotify has curated a “Best Of Radar” playlist featuring the 100 moast-streamed artists from the program globally.
“Radar has proven itself as the global home for what’s next in music, championing emerging talent and giving them the tools to build lasting careers,” Spotify stated.
Sulinna Ong, Spotify’s global head of music editorial, emphasized the program’s developmental focus. “Hitting this milestone in just five years shows that the appetite for discovery is global. Listeners everywhere want to be part of an artist’s journey from the ground up, and radar has become the bridge between that curiosity and real opportunity. Radar is about progress, being there at the fragile moment when early buzz can tip into something bigger. That is what makes discovery exciting, not just finding talent, but helping it grow.”
