Jiangsu Businesses Leverage Tech & Culture at International Trade in Services Fair
Jiangsu Province is making a strong showing at the International Trade in Services Fair, deploying 174 enterprises to capitalize on opportunities in both the digital service industry and the burgeoning cultural and creative market. The province’s strategy focuses on showcasing both cutting-edge technology and popular cultural IP, aiming to boost service trade volume and forge new cooperative partnerships.
A notable trend at the Jiangsu exhibit is the successful pairing of advanced technology displays with engaging cultural and creative content. The cultural and creative IP exhibition area has quickly become a popular draw, attracting significant attention from attendees and serving as a valuable asset for jiangsu trading groups. the ”Dinosaur Sister” IP, originating from Changzhou Zhonghua Dinosaur Park, achieved over 12,000 interactions within its first three days. The park is showcasing a range of merchandise, including blind boxes and plush toys, alongside interactive check-in experiences designed to enhance customer engagement.
jiangsu Paixin Culture’s “Kapipala Little Yellow Dolphin” is also featured, having already established a strong online presence as a top 10 wechat emoticon store. The company is presenting its complete development strategy, extending from digital content creation to the production of physical products. Exhibition organizers emphasize that cultural and creative IP is a key driver of foot traffic and a crucial element in facilitating cultural trade, with preliminary discussions already underway with overseas buyers interested in importing Jiangsu’s cultural products.
Beyond showcasing products, Jiangsu enterprises are actively participating in business development activities throughout the fair. The jiangsu Trading Tribune is facilitating participation in 13 high-level thematic forums to stay abreast of global service trade trends. Companies are also applying to have their service offerings designated as Service Trade Fair demonstration cases, aiming to elevate the profile of Jiangsu’s service brands.Several Jiangsu agricultural companies, including Xuzhou Tongchuang Smart Agriculture and Jiangsu Dashahe modern Agriculture, are participating in specialized exhibitions focused on food and agriculture.Over ten companies have secured space in dedicated areas for telecommunications, information technology, and supply chain services, seeking to expand their collaborative networks.
A representative from the Service Trade Department of the Provincial department of Commerce stated that Jiangsu’s participation is focused on leveraging its strengths and embracing an open approach to achieve breakthroughs in both transaction volume and the number of cooperative projects secured at the fair, ultimately contributing to the high-quality development of Jiangsu’s service trade sector.
Source: Xinhua Daily·Jiaohui Point Reporter Wang Mengran.
Disclaimer: This report is based on information originally published by Xinhua Daily·Jiaohui Point and reflects the facts presented in that source.
