Caracol Televisión Goes Global with New FAST Channel & Streaming Partnership
BOGOTÁ, COLOMBIA – Caracol Televisión, one of Latin America’s leading media companies, is significantly expanding its international reach through a strategic partnership with vidaa and teh launch of its first Free Ad-Supported Streaming Television (FAST) channel, Caracol Mix. The move underscores Caracol’s commitment to digital conversion and delivering accessible,high-quality entertainment to a global audience.
Caracol Mix will be available in over 150 countries, offering viewers a diverse range of content from the popular Colombian broadcaster. Simultaneously, Caracol’s streaming platform, Ditu, will be integrated into televisions and devices powered by the Vidaa operating system – including sets from brands like Hisense – providing Colombian households with streamlined access to local programming.
This dual-pronged approach represents a major milestone in Caracol’s digital distribution strategy. “This agreement represents a key piece within our strategic expansion objectives on various platforms and markets,” stated Marcio Guilherme, Vice President of New Business and Streaming at Caracol Televisión. “the collaboration with Vidaa reflects the confidence placed in our company and reaffirms the high standards we maintain in the distribution and quality of our content.”
The partnership taps into the rapidly growing FAST channel market, a key trend in the evolving streaming landscape. Denis Ostir, Editor-in-Chief of Vidaa, emphasized the meaning of the collaboration: “FAST channels are at the center of this transformation. Associating with caracol, one of the most respected media companies in Latin America, allows us to offer fresh and diverse content to audiences worldwide. Our mission is to combine the best of local and international programming, and this launch reflects our commitment to providing free and high-quality streaming experiences.”
Alejandro Bernal, Manager of New Channels at Caracol Televisión, added that the agreement is both a “huge challenge and a great obligation” that the company embraces with enthusiasm.
The launch of Ditu integration and Caracol Mix are the result of Caracol’s ongoing digital transformation initiative, designed to connect with both current and future generations of viewers within a dynamic digital ecosystem.The company aims to bridge its rich history with innovative content delivery, solidifying its position as a leading entertainment provider both domestically and internationally.
Keywords: Caracol Televisión, Vidaa, Ditu, FAST Channel, Streaming, Colombia, International expansion, Hisense, Digital Transformation, Entertainment, Media.
