Universal Music Malaysia Pulls Dolla Video After Backlash, Cites Respect for Cultural Values
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KUALA LUMPUR, Nov 16 – Universal Music Malaysia has removed the music video for Malaysian girl group Dolla’s latest single, “Question,” in response to widespread criticism that it was inappropriate and insensitive to local audiences. The decision, announced yesterday, reflects the company’s commitment to navigating Malaysia’s diverse cultural landscape.
In a statement reported by Berita Harian, Universal Music Malaysia confirmed the video’s removal from all digital platforms after a thorough review of public feedback and a reassessment of the content. The company emphasized its dedication to respecting cultural values, religious sensitivities, and the opinions of its fans.
“As a recording company operating within Malaysia’s diverse ecosystem, we always respect cultural values, religious sensitivities and the views of our fans,” stated Kim Lim, Managing Director of Universal Music Malaysia.
kim Lim, managing Director, Universal Music Malaysia
Lim further explained, “we believe creativity and artistic expression must go hand-in-hand with awareness of local norms. Therefore, the decision to remove the music video is the appropriate step to protect harmony and mutual respect.”
Controversy Surrounding the Music Video
The music video reportedly sparked controversy due to the group’s fashion choices, which some viewers deemed revealing and unsuitable for a Malaysian audience. This led to numerous public complaints and a broader discussion about appropriate content within the country.
The situation also drew the attention of Datuk dr Mohd Na’im Mokhtar, Minister in the Prime Minister’s Department (Religious Affairs). He indicated that his office is reviewing potential action under Syariah law concerning Muslim celebrities who present themselves provocatively.
Adding to the discourse, celebrity preacher Asma’ Harun publicly criticized the video as immoral. In response to the outcry, Universal Music Malaysia has pledged to implement stricter internal review processes for all future creative projects.
The incident highlights the ongoing tension between artistic expression and cultural norms in malaysia, and the increasing scrutiny faced by public figures regarding their presentation and content.
Looking Ahead
Universal Music Malaysia’s swift response demonstrates a willingness to address public concerns and prioritize cultural sensitivity. The company’s commitment to stricter internal checks suggests a proactive approach to preventing similar controversies in the future.
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