Ram Cancels All-Electric 1500 Pickup Truck Amid Softening EV Demand
DETROIT – Ram has canceled its advancement of a fully electric 1500 pickup truck, citing slowing demand for electric vehicles in North America, Stellantis announced Friday. The decision marks the latest shift in strategy for the automaker as it navigates a changing EV landscape.
The company spokesperson stated, “As demand for full-size battery electric trucks slows in North America, Stellantis is reassessing its product strategy and will discontinue development of a full-size BEV pickup.”
This cancellation follows two previous delays for the truck, originally slated for release by the end of 2024. Ram will, however, proceed with the launch of an extended-range electric truck, now rebranded as the “ram 1500 REV,” equipped with both an electric generator and a gas engine. The REV is still expected to debut next year. It was previously named “Ramcharger.”
The move comes as Ram CEO Tim Kuniskis spearheads a turnaround effort for the brand after returning to stellantis late last year. New Stellantis CEO Antonio Filosa has also signaled a shift in direction, pledging to prioritize ”profitable growth” and make “tough decisions.”
The broader automotive industry has experienced slower-than-anticipated EV adoption. Contributing factors include the potential rollback of EV incentives by the Trump administration, including the cancellation of tax credits for EV purchases, and a shift in consumer preferences.
