AI-Assisted Shopping Surges During UK Black Friday 2023
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London,UK – Black Friday 2023 witnessed a notable surge in the use of artificial intelligence (AI) to aid shoppers in the United Kingdom,according to new research from payments consultancy PSE Consulting. This trend indicates a growing consumer acceptance of agentic commerce
– where AI acts on behalf of the consumer to complete purchases.
The increase in AI-assisted shopping spanned various stages of the buying process, from product finding and price comparison to personalized recommendations and even automated checkout. This shift reflects a desire for convenience and efficiency during the traditionally hectic Black Friday sales period.
TechRepublic first reported on the trend, noting the increasing sophistication of AI tools available to consumers.
PSE Consulting’s research highlights a growing trust in these technologies. Consumers are becoming more comfortable allowing AI to handle aspects of their shopping experience, potentially leading to wider adoption of agentic commerce throughout the year. This is notably true for tasks like finding the best deals and navigating complex promotions.
The implications of this trend are significant for retailers. Businesses will need to adapt to a landscape where AI plays a more prominent role in influencing purchasing decisions. Understanding how consumers are utilizing these tools will be crucial for optimizing marketing strategies and ensuring a competitive edge.
While the full extent of the AI impact is still being analyzed, early data suggests a ample increase in engagement with AI-powered shopping features. This represents a potential turning point in how consumers interact with brands and make purchasing choices.
What are your thoughts on using AI for shopping? Do you trust AI to find the best deals for you?
The rise of Agentic Commerce
The trend of AI-assisted shopping builds upon the broader evolution of e-commerce and the increasing sophistication of AI technologies. Agentic commerce, as defined by experts, represents a fundamental shift in the buyer-seller relationship, empowering consumers with AI assistants that can act on their behalf. This is driven by advancements in machine learning,natural language processing,and the availability of vast datasets.
Frequently Asked Questions about AI Shopping
- What is AI-assisted shopping? AI-assisted shopping uses artificial intelligence to help consumers with tasks like finding products, comparing prices, and making purchases.
- Is agentic commerce secure? Security concerns are paramount, and providers are focused on robust data protection measures to ensure consumer trust.
- How does AI find the best deals? AI algorithms analyze pricing data from multiple retailers in real-time to identify the lowest prices and best promotions.
- Will AI replace human shoppers? It’s unlikely AI will *replace* shoppers, but it will likely *augment* the shopping experience, providing tools and insights to make better decisions.
- What are the benefits of using AI for Black Friday shopping? AI can save time and money by quickly identifying the best deals and navigating complex sales events.
