Glenfiddich and Aston Martin Formula one™ team Announce Multi-Year Global Partnership
NEW YORK,NY – October 26,2023 – Glenfiddich,the world’s most awarded Single Malt Scotch Whisky,today announced a multi-year global partnership with the Aston Martin Formula One™ Team. The collaboration unites two iconic brands renowned for their pioneering spirit, engineering excellence, and commitment to craftsmanship.
The partnership will see Glenfiddich featured prominently on the Aston Martin Formula One™ Team’s race cars, trackside, and across digital platforms. It extends beyond branding,aiming to create exclusive experiences for fans and celebrate the shared values of both organizations. Glenfiddich’s 43% Alc./Vol. whisky will be promoted responsibly, adhering to the brand’s “Enjoy responsibly. Never drink and drive” message.
“This partnership is a natural fit for Glenfiddich,” said William Grant & sons CEO, Dennis Malcolm, in a statement. “Both brands share a relentless pursuit of excellence and a commitment to pushing boundaries. We are thrilled to be partnering with Aston martin Formula One™ Team and look forward to creating unforgettable moments for fans around the world.”
The Aston Martin Formula One™ Team, competing in the FIA Formula One World Championship, represents a return of the aston Martin name to the grid after a 61-year absence. The team’s focus on innovation and performance aligns with Glenfiddich’s heritage of family ownership and dedication to quality.
“We are delighted to welcome glenfiddich to the Aston Martin Formula One™ Team family,” said Jefferson Slack, Group Commercial Director at Aston Martin. “Glenfiddich’s commitment to craftsmanship and innovation mirrors our own values, and we believe this partnership will be a powerful platform to engage with our global fanbase.”
The partnership is effective immediately and will continue through future seasons. Glenfiddich is imported by William grant & Sons, new York, NY. ©2025.
