Los Angeles – Amagi, a cloud-based SaaS technology provider for broadcast and streaming television, today launched an AI Artwork Engine integrated into its Amagi NOW platform. The modern capability automates the creation of promotional artwork for a wide range of platforms, addressing a growing bottleneck in content distribution, according to the company.
The AI Artwork Engine, built on Amagi Intelligence, is designed to generate artwork variants optimized for FAST (Free Ad-Supported Streaming TV), OTT (Over-The-Top), connected TV, and social media channels. It tackles the challenge of adapting a single video title to the diverse aspect ratios, localized branding requirements, and platform-specific guidelines that characterize the modern streaming landscape.
According to Amagi, the engine analyzes video frames, assessing visual composition, subject prominence, emotional resonance, and narrative context to identify the image that best represents the video’s core story. Editorial teams retain control, with the ability to review and approve the AI-selected base artwork before it is automatically transformed into the required formats – including 16:9 for CTV, 9:16 for mobile, and 1:1 for social media.
“The industry has reached a breaking point where the sheer volume of platforms is outpacing the human ability to create for them,” said Srividhya Srinivasan, Amagi co-founder, and CTO. “By teaching our AI to understand the narrative ‘soul’ of a video, we’re not just automating a task; we’re giving creative teams their time back. It’s about moving at the speed of streaming without ever losing creative integrity.”
The workflow is integrated into Amagi’s Media Manager, offering role-based access controls and audit trails. Amagi claims the tool will reduce artwork turnaround times from days to minutes, while ensuring consistent brand presentation across all distribution channels.
Amagi first unveiled significant enhancements to Amagi NOW, including the underlying Amagi Intelligence layer, in September 2025, according to a company press release. Amagi Intelligence leverages predictive analytics and machine-learning algorithms, ingesting historical viewership data, contextual metadata, real-time audience behavior, and monetization performance data to provide actionable recommendations.
The AI-driven artwork features are currently available to Amagi NOW customers. A wider rollout is planned to begin in the second quarter of 2026. Amagi will showcase the technology at the NAB Show in Las Vegas, April 18-22, at booth 2331 in the West Hall.
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