Yahoo Updates data Practices, Giving Users More Control over Personal Information
FINLAND – November 7, 2025 – Yahoo is informing users of updated data practices regarding the use of cookies adn personal information for advertising and content personalization, offering increased clarity and control over how their data is utilized. The changes, detailed in a recent notice, affect users across Yahoo’s platforms and services, including finance.yahoo.com.
Yahoo, a component of the Yahoo group, utilizes data points such as precise geographic location, IP addresses, and browsing and search history for analytics, targeted advertising, content delivery, and service progress. Thes practices are now subject to more granular user consent mechanisms, reflecting evolving data privacy regulations and user expectations. Individuals can now opt-out of data usage for these additional purposes or customize their preferences through dedicated privacy settings.
The update comes as data privacy concerns continue to grow globally, with increased scrutiny on how tech companies collect, process, and utilize user data. Users who do not wish to have their cookies and personal information used for these specified purposes can select “reject all.” Alternatively, they can access “Manage privacy settings” to tailor their choices.
Users retain the ability to revoke or modify their consent at any time via links found within yahoo’s websites and applications. Further details regarding Yahoo’s data handling practices are available in their privacy policy [https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_19f719bc-abb8-401f-af2b-1117d4026c6a&userType=NON_REG] and cookie policy [https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_19f719bc-abb8-401f-af2b-1117d4026c6a&userType=NON_REG].
