The two blond boys let an unimaginable number of toy cars whiz around their room. They turn an entire room into one ball pit. Or they are superheroes, driving through the garden disguised as Batman in their electric Batmobiles.
Toys abound in Vlad (9) and Niki (7)’s lives – there’s NOTHING they haven’t gotten their hands on yet. The world knows because Vlad and Niki are filmed playing. His parents have been running it for four years YouTube channel “Vlad and Niki” – and I’ve already made millions!
In 2018, Sergey and Victoria Vashketov had an idea in their Moscow home: They took out their smartphones and filmed Vlad and Niki playing games – in the kitchen, living room or in the park. All with minimal effort: no editing, no effects, no sound gimmicks – yet the parents and their two young children have garnered countless YouTube subscribers.
The two toy superheroes have now reached the top 10 most successful YouTube channels
Endless toys, regular luxury trips: Vlad and Niki lead a life of luxury
A few years later, the sun always shines in Vlad and Niki’s videos. And she quickly realizes that she and her family are now living in absolute luxury. The reason: The channel has exploded, Kids Playing now has more than 90 million subscribers, ranking it 10th among the most subscribed YouTube channels worldwide – even ranking ahead of megastars like Justin Bieber (16th , about 71st place). ) or Billie Eilish (41st place, about 47 million). They earn hundreds of thousands of dollars with each subsequent video.
And so the Vashketov family no longer lives in Moscow, but now in Florida. Vlad and Niki continue to broadcast content from the world of toys from their mega villa, which costs around 12 million euros. In front of the house are a Ferrari and a Range Rover; the family regularly takes luxury trips.
As the YouTube channel has grown into one of the largest in the world and has become a multi-million dollar company, more money has also been invested in the production. Location scouts regularly search for new locations and each shot is accompanied by a cameraman. An analytics team determines how and by whom the videos are consumed and adjusts the content accordingly.
And what else led to the success of the two toy boys? Mama Victoria thinks she’s found a simple explanation. Compared to Wall Street Journal he said, “Other guys feel like Vlad and Niki are their friends.”
video-heading">Rich and not even 10 These are YouTube’s mini millionaires
Dad Sergej has been a proud Ferrari driver since the time of his sons’ great success
But how long will their friendship with their YouTube followers last now that Vlad and Niki are getting older? According to their parents, kids can stop watching their videos at any time. Pope Sergej says: “We are inspired by the interests of Vlad and Niki. If we try something they don’t care about, it’s no longer authentic.
But should one of the two kings of the game retire, that’s no problem for the Waschketovs: with Vlad and Niki’s little brother Christian (3), a promising talent is already in the starting blocks…
