YouTube is testing allowing content producers to sell ads directly to brands instead of using the platform as a medium, as it is trying out a new format for selling ads, but its program is very limited at the moment, but it will only allow content producers to sell ads to brands with previous relationships, and perhaps the concept of allowing For them when and to whom they sell ads represents a fundamental shift in how the platform traditionally works.
According to the British newspaper “Daily Mail”, YouTube will allow content producers to formulate their own advertising strategy for their channel by coordinating their partners, while they previously adopted YouTube choices for ads displayed on their videos.
While note the location The Verge, That this new strategy can create problems if content producers, for example, display content to the makeup about a brand with which they have a financial relationship.
The FTC may be required to disclose those relationships, a requirement that could create problems for the YouTube implementation platform.
It is not clear how many creators take the test, and whether YouTube plans to offer this feature more widely.
Last year, the platform also introduced a “Super Stickers“Which can be purchased for between 99 cents and $ 50, which allows users to transfer money to their favorite content producers.
According to YouTube, the posters were introduced after the success of a previous feature called chats, which allows users to purchase a message that stands out in a live broadcast chat.
Posters are used as a way to help creators save extra money from their channel, outside the traditional template for sharing advertising revenue.
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