YouTube bucks trend with continued success in digital advertising

YouTube reaches over 2 billion people worldwide

The last meager quarterly balance sheets of the TV companies Per Sieben Sat 1 and RTL Group as well as the unedifying figures of the market researcher Nielsen on the local advertising economy prove: The mood in the advertising-financed media is currently in the basement. Apparently, YouTube is currently not (any longer) affected by the advertising dent, as an analysis by WARC suggests.

Last year, YouTube was still one of the losers in the digital advertising business. Since many advertisers are tipping their budgets in favor of

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2023-05-29 13:43:52
#advertising #crisis #Youtube #breaks #billion #dollar #mark #advertising #sales #HORIZONT

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