Yesterday I discovered that this phrase was said by Juan Belmonte, one of the greatest bullfighters in history and for many the “founder of modern bullfighting.”
Although I respect the party and admire its art, it is not that I am a very bullish type. But that phrase is one of the sentences that has helped me understand life. It seems like pure wisdom to me. It goes for everything. Whether you fight, like the great Belmonte, or are dedicated to advertising, like us. It is advertised as it is and as it is. Also works.
But we are going to focus on being more than being: we advertise as we are. And how are those of us who advertise?
Well, we should be screwed like everyone else, with all this madness that we are experiencing. And surely that in many moments we are caught by that infinite sadness that this virus and uncertainty cause and that has trapped the world. But there are days when something happens, something practically insignificant for the rest of humanity, but giant for us, something that changes everything.
Yesterday one of those days.
Yesterday, after months of work, we launched the “Heroes of Today 2020” and that changed everything. It was a hectic day, we didn’t stop. But no one was screwed or sad at the agency. Everything was positive energy, illusion, desire to do brilliant things. Yesterday we were fine and when you’re fine, Belmonte already said, you fight well, because everything flows. Pure wisdom.
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