Yandex. Money ”will change its name and branding: after December 15, the electronic payment service will be called YuMoney. The branding change is a consequence of Yandex’s “divorce” with Sberbank
Photo: press service of Yandex. Money”
The electronic payment service Yandex. Money “from December 15 will be renamed into” Ymoney “. This is stated in the message of the press service of the service received by RBC.
Since July, Yandex. Money, which was a joint asset of Yandex and Sberbank, is under the full control of the bank. Sberbank directly owns 75% of the service and 25% through Digital Assets LLC.
“The company” Yandex. Money ”changes its brand – the electronic payment service will soon be called YuMoney. Yandex.Kassa, a payment solution for business, will change its name to YuKassa. The company will completely switch to the new brand after December 15, 2020, and until that moment, the new and old brands will be used simultaneously, ”the company said.
The new logo of the company will consist of the Cyrillic letter U, composed of an apostrophe and a circle, and the word money written in the Latin alphabet. “There are many meanings in this writing of the letter. The letter is convex and emotional, the circle symbolizes the coin. The readable Latin I and O – Input / Output – a reference to the company’s technological DNA. The same is said by one and zero – a binary code. The company developed the new brand independently, ”- explained the meaning of the logo in the company.
According to the plans, YuMoney will continue to develop the existing services of Yandex. Money ”and will add to them the functions available to users of the Sberbank ecosystem – Sberbank ID, SberPay,“ Pay QR ”and so on.