Yahoo Updates Data Practices, Giving Users more Control Over Personal details
HELSINKI, Finland - October 17, 2025, 15:32 EET – Yahoo is informing users of updates to its data practices, detailing how it utilizes cookies and personal data – including precise location information and browsing history – for analytics, personalized advertising, and service development. Teh changes, outlined in a newly presented consent notice, aim to provide users with greater clarity and control over how their information is used.
These updates come amid increasing global scrutiny of data privacy and evolving regulations like the European Union’s General Data Protection Regulation (GDPR). The changes impact Yahoo users across Europe, and potentially globally, as the company seeks to align its practices with heightened privacy expectations. users are now presented with options to either accept all data usage, reject all non-essential tracking, or customize their privacy settings.
Yahoo explains it leverages data such as IP addresses and search activity to tailor content and advertisements, measure advertising effectiveness, conduct audience research, and improve its services. The company emphasizes that users can decline consent for these additional purposes.
Users who wish to modify their preferences can access and manage their data settings through Yahoo’s privacy and cookie policies, accessible via links provided within the consent notice. Individuals can also revoke or alter their consent at any time through privacy settings on Yahoo websites and applications.
Yahoo is part of the Yahoo Group. further details regarding Yahoo’s data handling practices are available in its full privacy policy [https://www.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_2d678764-bc02-43ea-84ee-a827ec480630&userType=NON_REG] and cookie policy [https://www.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_2d678764-bc02-43ea-84ee-a827ec480630&userType=NON_REG].
