Yahoo Updates Data Practices, Giving Users More Control Over Personal Information
December 5, 2025 - Yahoo is informing users of updates to its data practices, providing increased transparency adn control over how their information is collected and used for advertising and content personalization. The changes, detailed in a new consent notice appearing on Yahoo properties, come as data privacy regulations continue to evolve globally and consumers demand greater agency over their digital footprint.
Yahoo, a part of the Yahoo group, utilizes cookies and other personal data – including precise geolocation data, IP addresses, and browsing/search history – for analytics, personalized advertising, content recommendations, ad performance measurement, audience research, and service development. These practices impact millions of Yahoo users worldwide,influencing the content they see and the advertisements they are presented with. Users are now being asked to actively consent to these uses beyond essential functionality.
The updated policy allows users to reject all non-essential data usage with a single click, labeled ”Reject all.” Alternatively, users can select “Manage privacy settings” to customize their preferences. Yahoo emphasizes that these choices can be modified at any time through links found in their privacy and cookie settings, and also within their privacy management dashboard on Yahoo sites and applications.
Further details regarding Yahoo’s data handling practices are available in their privacy policy [https://sports.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_8357629c-b792-4401-a2ea-959fb6dc67e9&userType=NON_REG] and cookie policy [https://sports.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_8357629c-b792-4401-a2ea-959fb6dc67e9&userType=NON_REG].
