Yahoo Updates Data Practices, Giving Users More Control over Personal Information
FINLAND – November 17, 2025 – Yahoo is informing users of updates to its data practices, providing increased transparency and control over how their information is collected and used for advertising and personalization. The changes, effective instantly, come as data privacy regulations continue to evolve and consumers demand greater agency over their digital footprint.
Yahoo, a component of the Yahoo group, utilizes cookies and personal data – including precise geolocation data, IP addresses, and browsing/search history - for analytics, personalized advertising, content recommendations, ad performance measurement, audience research, and service development. These updates detail how users can now manage their preferences regarding this data usage. Individuals can opt-out of the expanded data collection for these purposes by selecting “Reject all,” or customize their settings via “Manage privacy settings.”
The updated policy allows users to revoke or modify their consent at any time through links found in Yahoo’s privacy and cookie settings on its websites and applications. Further details regarding Yahoo’s data handling practices are available in its privacy policy [https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_18c4febc-799a-45e3-ae57-6929386fec03&userType=NON_REG] and cookie policy [https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_18c4febc-799a-45e3-ae57-6929386fec03&userType=NON_REG].
