Yahoo Updates Data Practices, Offering Users Greater Control Over Personal Details
FINLAND – 2024/10/26 10:23 EET - Yahoo is informing users of updates to its data practices, detailing how it utilizes precise location data, IP addresses, browsing history, and search information for analytics, personalized advertising, and service development. The changes provide users with more granular control over how their personal information is used, aligning with evolving data privacy regulations and user expectations.
These updates impact all users of Yahoo services,including those accessing platforms like Yahoo Finance and Yahoo Mail. The company leverages collected data to tailor content and advertisements, measure advertising effectiveness, conduct audience research, and refine its offerings. Users are now presented with options to either accept all data usage, reject all non-essential tracking, or customize their privacy preferences through a dedicated settings panel. This shift comes as data privacy concerns continue to rise globally, prompting increased scrutiny of how tech companies collect and utilize user data.
Yahoo clarifies that it is part of the Yahoo group. Users who choose not to consent to the expanded data usage for these purposes can do so by selecting “Reject all.” Alternatively, they can access “Manage privacy settings” to tailor their preferences. Consent can be revoked or modified at any time via links found within Yahoo’s websites and applications.
Further details regarding Yahoo’s data handling practices are available in its privacy policy [https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_0c342a7b-7751-4416-afc9-6b1d5b210692&userType=NON_REG] and cookie policy [https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_0c342a7b-7751-4416-afc9-6b1d5b210692&userType=NON_REG].
