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Xpeng Expands in Europe: New Factory, R&D Center, and Market Ambitions

by Priya Shah – Business Editor

Chinese EV Maker Xpeng Accelerates European Expansion ​with Sales Tripling

Oslo, Norway – Xpeng, ⁣a leading Chinese electric vehicle manufacturer, has seen its international sales surge, more than tripling year-over-year between January and july to 18,701 ⁣vehicles. The growth is fueled by an expanding presence in ⁤the European market, where xpeng first began operations in 2021 ​with initial sales focused on Norway.

This push into overseas markets comes as Chinese⁣ EV companies navigate an increasingly competitive domestic landscape marked by⁢ a prolonged price war. To offset these pressures and capitalize⁢ on growing global demand for electric vehicles,manufacturers like Xpeng are shifting strategies to include ⁢direct production within key‌ foreign markets,including Europe and Southeast Asia,despite rising business barriers.

Xpeng’s European entry began with Norway, leveraging the country’s robust EV infrastructure and incentives. The company’s expansion⁣ reflects a broader trend of Chinese automakers seeking to establish a foothold in international markets, challenging established automotive brands and accelerating the ‌transition to electric⁢ mobility worldwide. The company currently offers ⁢models like⁤ the G9 SUV.

Further⁤ details ‍on Xpeng’s Czech Republic launch are available here.

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