Xiaomi says it has a way to dominate the market in 2022

Merdeka.com – Xiaomi, welcomes 2022 with a number of strategies to continue to grow. He said that throughout 2021 in Indonesia, Xiaomi had created an important momentum to grow and dominate in 2022.

“Xiaomi’s four main strategies for Indonesia in 2022 as a smart choice for Xiaomi fans are strengthening the high-end product portfolio, presenting the AIoT retail experience, ensuring the separation of the Xiaomi and POCO brands, and strengthening the regional market,” said Country Director of Xiaomi Indonesia, Alvin. Tse told the media crew recently, Monday (10/1).

Alvin said, Xiaomi will continue its commitment to present high-end products for the Indonesian market after 2021 with the best products from smartphones and AIoT such as Mi 11, Mi 11 Ultra, RedmiBook 15, and Xiaomi Pad 5. Likewise plans to bring new experiences. retail involves AIoT products as educating consumers about the benefits of a smart lifestyle.

“Xiaomi also confirmed the separation from POCO which announced itself as an independent brand in January 2021. Xiaomi and POCO will operate with different strategies and approaches although they still share infrastructure such as after-sales service, manufacturing, and quality control,” said Alvin.

Strengthening the regional market is Xiaomi’s strategy to be implemented in 2022, by increasing retail presence in more places so that it is easier to get smartphone and AIoT products.

Likewise, the after-sales network makes it easier to get services that pamper users. Do not miss more people who will be recruited to work on the regional market.

Throughout 2021, Xiaomi achieved a number of achievements such as presenting high-end products including a new category of AIoT products in the form of laptops and tablets, strengthening its retail presence with 400+ Xiaomi Stores including Xiaomi Shops, as well as 4000+ Xiaomi Preferred Partners throughout Indonesia. The same is true with after-sales services covering 400 service points throughout Indonesia which will make it easier for users.

The most historic achievement, of course, is to become the number 1 smartphone brand in Indonesia in Q2 2021 with a market share of 28 percent and the fastest growth of 112 percent year-on-year. These achievements are the momentum for Xiaomi to go fast in 2022. [faz]

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