Xiaomi makes subsidiary of brand behind Pocophone F1 – Tablets and phones – News

Xiaomi turns his Poco brand into a spin-off company that will operate independently of the parent company. Xiaomi does not disclose details about upcoming products that must be released under the Poco brand name. The brand is known for the Pocophone F1 smartphone.

Xiaomi announces the decision to privatize Poco in a statement what TechCrunch has at its disposal. “Poco F1 is an extremely popular phone and remains a top model in its category, even in 2020. We think the time is right for Poco to stand on its own two feet,” said Manu Kumar Jain, vice president of Xiaomi.

The only smartphone that Xiaomi released under the Poco name was the F1, from 2018. Despite the popularity of that device, an official successor never appeared. However, a ‘spiritual’ successor appeared in the form of the Mi 9T models, which appeared in other countries such as the Redmi K20 smartphone. It seemed that Xiaomi thought there was no room for another brand besides Mi and Redmi.

In the past week, it turned out that Xiaomi was the trademark name Pocophone F2 still requested. TechCrunch speculates that Poco should focus on the premium market. Redmi has also been an ‘independent’ sub-brand of Xiaomi since last year, although the Mi 9T smartphones also appeared as Redmi variants.

Looking back: video review Pocophone F1 from 2018

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