Xiaomi is speeding up the deployment of offline channels. Sina Technology learned that a total of 1,003 Xiaomi Homes will be opened at the same time today, with new stores in 30 provinces across the country, covering 270 counties and cities.The Xiaomi home was born in 2016. According to media reports, the Xiaomi home’s ping effect reached 250,000 yuan that year, while the best average effect of a single store in China’s retail industry was about 12,000 yuan. Also second only to Apple.
–
access:
–
With the continuous expansion of Mi Home, in 2017, Lei Jun stated that it plans to open 1,000 Mi Homes in the next three years. The completion of the 1,000th Mi Home in Chengdu in December 2020 also marks Lei Jun’s three-year plan. The completion.
Vice President of Xiaomi Group, President of China,RedmiThe general manager of the brand Lu Weibing set a new flag at the Redmi Note9 launch conference at the end of 2020-“In the coming year, every county will have a Xiaomi home, and every rice noodle will have a Xiaomi home.” Lu Weibing passed yesterday. Weibo published an open letter stating that “the opening of thousands of stores at the same time is a small step to fulfill the promise.”
The “Thousands of Stores Opened at the Same Home” of Mi Home covers 30 provinces and 270 counties and cities across the country. It has gone from the initial capital cities and prefecture-level cities to county-level cities, and even in key towns. While realizing the “breadth” of channel coverage, Xiaomi House is also trying to achieve the “depth” of channel penetration.
“Today, we have expanded the scale to several thousand; in the future, we are very likely to open tens of thousands of stores across the country,” Lu Weibing said in an open letter opened at the same thousand stores. “In the future, both the scale and the number of Xiaomi homes It will become a super first-line brand in the true sense.”
In the open letter, Lu Weibing also revealed a brand new upgrade to the new generation of Mi Home. This time the scale of openings and the number of shops have been upgraded, and more importantly, all aspects of experience, service and sales have been upgraded. It is unified with service standards and can provide a high-quality service experience for every consumer who visits the store.
He even revealed that just this month, Mi Home will achieve 100% coverage of county-level markets in some provinces.
– .
