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WWP Beauty launches new eco-responsible collections at New York MakeUp

The American creator of beauty solutions presented to Makeup in New York a new turnkey makeup collection and sustainable packaging solutions.

The NurtureVerse and MonoPump collections combine nature and technology to create new concepts of “Beauty with Purpose”.

The collection NurtureVerse aims to meet the growing demand for responsible lip care solutions. The range includes multi-sensory, versatile and nutritious formulas combined with eco-friendly packaging. The formulas offer a blend of plant extracts, botanical oils, vitamins and peptides for smoother, younger looking lips. They are presented in single-material, refillable and recyclable tubular cases or in bottles of lip glosses designed with molecular recycling technology. The collection also includes a clutch bag made with natural and recycled hemp.

The collection includes five six products: Omni Lip Cushion (an eco-friendly lipstick enriched with skin repairing ingredients), Lip Realm Moisturizing Lipstick (an eco-friendly lipstick with the comfort and feel of a moisturizing balm), Metamorph Lip Shimmer (a versatile lipstick, designed with gel color technology), StarDust Topper Lip & Cheek (a non-transferable multi-purpose serum for lips and cheeks), Multiverse Lip Care (a lip care primer and solution).

The collection Airless single pump includes two models (Svelte and Largo) versatile, eco-smart and functional, made entirely of 100% PP. The Svelte collection features a peach-colored design and is available in 30 and 50ml. The Largo collection offers a compact design in green color available in 30, 50, 70, 100 and 120 ml.

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