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WSDG Berlin GmbH: ADA-AMC’s Legacy of Innovation Goes Global

WSDG Berlin: New Chapter for Acoustics and Media Technology

Berlin – May 7, 2024 – ADA Acoustics & Media consultants GmbH, officially renamed WSDG Berlin GmbH in March 2025, embarks on a new chapter. This strategic move integrates the acoustics and media technology firm into the global WSDG network. The rebranding solidifies the firm’s commitment to innovation, and its place in the world of acoustics.

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WSDG Berlin: A New Chapter for Acoustics and Media Technology

Berlin, Germany – A new era has begun for acoustics and media technology consultancy ADA Acoustics & Media consultants GmbH (ADA-AMC). As of late March 2025,the company has officially rebranded as WSDG Berlin GmbH,marking a meaningful step in its evolution and integration into the global WSDG network.

The Evolution of a Pioneer

founded in 1990 by Prof. Dr. Wolfgang Ahnert, ADA – Acoustic Design Ahnert quickly established itself as a leader in electroacoustics, acoustic simulation, and AV system design. WSDG acquired a majority stake in the berlin-based firm in 2017, playing a pivotal role in its subsequent development.The name change formalizes the ongoing collaboration and alignment with the international WSDG institution, while honoring the engineering excellence and core values cultivated over three decades.

Pro Tip: Understanding Acoustic Simulation

Acoustic simulation is a crucial tool in modern architecture and media technology. It allows engineers to predict how sound will behave in a space before construction begins, optimizing designs for clarity and performance.

WSDG Berlin GmbH: ADA-AMC’s Legacy of Innovation Goes Global
Prof. Dr. Wolfgang Ahnert

this new name reflects a new chapter, but not a departure from our roots.
Prof. Dr. Ahnert, Founding Director of ADA-AMC

Prof. Dr. Ahnert, a globally recognized figure in acoustics, emphasizes that the rebranding represents continuity: of our mission, our values, and our commitment to innovation, while underscoring the company’s active role within WSDG’s international network.

Business as Usual, Enhanced by Global Reach

WSDG Berlin GmbH will continue its operations as a limited liability company based in Berlin. Existing contracts, contact persons, and ongoing projects remain unchanged. The primary updates involve company branding and email addresses.Clients and partners can anticipate the same high standards of technical expertise and project delivery, now under the WSDG Berlin banner.

Reader Question: What does “limited liability company” mean?

A limited liability company (GmbH in Germany) is a business structure that protects the personal assets of the owners from business debts and liabilities. It’s a common and secure way to operate a company.

The Legacy of Prof. Dr. Wolfgang Ahnert

Prof. Dr. Ahnert’s influence is deeply ingrained in the company’s DNA. As a former professor, author, and software innovator, he spearheaded the development of EASE (Enhanced Acoustic Simulator for Engineers), a tool used in over 150 countries. His expertise has been instrumental in major international projects,including:

  • The Deutsche Oper Berlin
  • the Turkish Parliament in Ankara
  • The ongoing development of Al Maktoum International Airport in Dubai

He also co-founded AFMG Technologies GmbH,which develops and distributes acoustic measurement and simulation software,including EASE.

Did You Know?

EASE (Enhanced Acoustic Simulator for Engineers) is a leading software for acoustic simulation, allowing professionals to model and analyze sound behavior in various environments. Its widespread use underscores its importance in the field.

Dirk Noy, partner and General Manager of WSDG Europe
Dirk Noy, Partner and General Manager of WSDG Europe

As WSDG Berlin GmbH, we are proud to continue building on the foundation Prof. Dr. Wolfgang Ahnert created.
Dirk Noy, Partner and General Manager of WSDG Europe

Dirk Noy, Partner and General Manager of WSDG Europe, emphasizes the significance of the renaming: his scientific contributions and leadership have played a defining role in the field of acoustics, and this renaming not only honours that legacy, but also reflects our unified, global vision for WSDG. It strengthens our commitment to delivering world-class solutions at the intersection of architecture, acoustics, and AV technology.

Resources

For high-quality images and the Word document, please visit: https://bit.ly/WSDG_ADA-AMCtoWSDGBerlin

For more facts about WSDG, please visit: http://www.wsdg.com/

Frequently Asked Questions (FAQ)

What does WSDG specialize in?
WSDG specializes in architectural acoustic consulting and media systems engineering.
Who founded WSDG?
John Storyk (AIA) founded the company in 1969.
What are some of WSDG’s past clients?
Past clients include Jay-Z, Bruce Springsteen, Spotify, Sony, and educational institutions like Berklee College of Music.

About WSDG, LLC

WSDG (Walters-Storyk Design Group) is a 13-time TEC award-winning international firm specializing in architectural acoustic consulting and media systems engineering. Pioneering architect/acoustician, John Storyk (AIA), founded the company in 1969 with the creation of Jimi Hendrix’s Electric Lady Studios in New York City’s Greenwich Village. WSDG provides a wide portfolio of design and consulting services that support architectural projects throughout all phases of project development. Our international team of consultants have provided timely, detailed and cost-effective advice on highly sensitive and complex architectural construction and renovation projects, from small but critical retrofits to challenging ground up construction projects. WSDG has extensive experience with sensitive architectural issues including ancient renovations,additions and new construction projects in media production,corporate,government,transportation,education,broadcasting and cultural / entertainment sectors.

Past clients include Jay-Z, Bruce Springsteen, Alicia Keys, J Cole, and Jack Antonoff; corporate entities such as Spotify, Sony, CBS, Novartis, and IBM; global governmental AV installations as well as educational institutions, including Berklee College of Music, UCLA, NYU, Drexel, and USC.

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