WPP Acquires a Small Empire in Influencer Marketing Following Goat’s Lead – HORIZONT

WPP relies on influencer marketing

WPP continues its shopping spree. After taking over the Frankfurt PR agency 3K, which specializes in healthcare communication, at the beginning of March, the British advertising holding has now swallowed up two more service providers within a few days. Both are specialists in influencer marketing.

According to its own statements, WPP has taken over the influencer marketing agency Obvious. The almost 100 employees of the technology provider sol