coop and Migros, Switzerland’s leading retailers, are intensifying competition with notable investments in branch expansion and modernization, aiming to capture greater market share and attract consumers.
Both companies recognize the importance of adapting to a dynamic retail landscape. Coop aims to operate 1,000 sales locations by 2026, currently standing at 970 at the close of 2024. Simultaneously, migros has announced a two-billion-franc investment to revitalize its presence, planning to open 140 new branches and renovate 350 by 2030, bringing its total to 930 locations nationwide. this aggressive expansion comes as both giants prioritize not only modernizing store environments but also maintaining personal customer service-a key differentiator in a competitive market. So far in 2024 and 2025, Migros has opened 14 new branches and renovated 32.
