During the MTV VMAs in 2020, the rapper wore a hip variant of a gas mask, something that did not go unnoticed. Marc Benioff, the big boss of the American technology company Salesforce, also saw the eye-catching mouth mask and contacted Will.I.Am to work out a state-of-the-art version of the mouth mask together. The ‘Xupermask’ was designed by Jose Fernandez, who provided the costumes in the films ‘Black Panther’, ‘The Avengers’ and ‘X-Men 2’, among others. Production took more than a year, but now the mask is ready to be marketed.
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The state-of-the-art gadget is made of silicone, has three built-in fans, noise-canceling headphones, a mechanical air filter, LED lights, a rechargeable battery that lasts seven hours and a Bluetooth 5.0 connection. In addition, the mask can be worn without fogging your glasses. “We developed Xupermask to change the ‘new normal’,” says Will.I.Am. “Wearing a face mask has become so common that we wanted to take this to the next level. So with all the technical gadgets we need nowadays. The smart mask is not only technically advanced, but also looks fashionable. ”
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It is not the first time that the Black Eyed Peas member has engaged in modern technology. For example, the rapper also invested in ‘Tesla’ and ‘Beats Electronics’ and became an innovation director at Intel. The Xupermask is therefore a nice addition to its technological list. Anyone who wants such a mouth mask will have to dig deep into their pockets. The new gadget costs a whopping $ 299 (€ 250).