Why women are often missed as an advertising target group

© imago images / agefotostock

Women often don’t feel addressed by classic gender marketing

Many companies have not understood what women want. Mostly from the pen of the many men in management positions, advertising with sexualised and clichéd content is still often created, which does not address the female target group. It would make sense to understand the female way of thinking better – also with a view to the future.

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