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Why Lush mental health matters more than Facebook reach

A clear message: Lush customers can no longer find the brand on all social platforms.

A month before Christmas, Lush pulled out of the big four social media platforms Facebook, Instagram, TikTok and Snapchat. The step is not only applauded, but also met with incomprehension. Lush, however, places its responsibility above the loss of sales and credibility.

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