Why Ikea Marketing Director Heiko Klauer believes in the future of the branch

Heiko Klauer, CMO of Ikea

Sustainability, digitization and new sales formats – the agenda for Ikea’s Marketing Director Heiko Klauer could hardly be more crowded this year. In an exclusive interview with HORIZONT, ​​he explains how the brand changed in 2020. The focus is clearly on digitization in communication and sales. But for Klauer, this dynamic also has very clear limits.

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