They are called Kim Kardashian, Cristiano Ronaldo, Ariana Grande but also Dwayne Johnson and receive crazy sums for each of their post in partnership with brands on Instagram. The amounts have also been revised upwards since last year since our use of social networks has increased with the pandemic, these stars believe that they deserve more if their posts reach more people. Portuguese footballer Cristiano Ronaldo is the most followed personality on Instagram and also the highest paid in terms of remuneration for partnerships.
$ 1.6 million per post!
No, you are not dreaming… From the top of his 335 million subscribers on Instagram, Cristiano tops the list of celebrities who earn the most money for a paid post. Indeed, the star of the round ball can touch up to 1.6 million dollars for a single sponsored post on the social network which belongs to Facebook! According to The Guardian, he would earn more than 40 million dollars a year thanks to Instagram, a sum much higher than his salary as a footballer, as the British newspaper points out. In the Top 10, we find after the captain of the Portugal team, Dwayne Johnson, with $ 1.52 million per post, Ariana Grande, who follows him closely with $ 1.51 million, then Kylie Jenner and her $ 1.49 million per sponsored post. Selena Gomez is in fifth place with $ 1.46 million and Kim Kardashian, who one would have thought better ranked, is doing quite well with compensation of up to $ 1.41 million per post. Then place Lionel Messi (1.16 million), Beyoncé Knowles (1.14 million), Justin Bieber (1.1 million) and Kendall Jenner (1.05 million). Mike Bandar, co-founder of Hopper HQ, a site specializing in scheduling Instagram posts and analyzing data, explained “As COVID-19 continues to disrupt our lives, it seems Instagram is one of the few places where the pandemic has not had a negative impact. People are using the app more than ever, so it was inevitable that revenues would explode. With a growing number of followers and huge exposure from each post, it’s no wonder how much this content can pay off ”.
Kahina Boudjidj
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