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When to buy a new car: the best and the worst time

This is not the case. Nor, much less, a stroke of luck. When you manage to buy a new car at a much lower price than the list price, you shouldn’t give credit to luck. Although not everyone knows, there are gods best times and worst times to buy a new car.

Therefore, it is natural to ask when is it worth buying the car? The best time is in correspondence with the monthly, quarterly and annual closings. That is, when the dealerships have to report to the parent company (directly to the manufacturer or to the chain of dealerships to which they are affiliated) the sales in the period in question. In fact, not everyone knows that auto salespeople have to achieve specific sales targets throughout the month and quarter set by their line managers. If they fail to reach them, they may have to give up a slice of their salary or particularly substantial productivity bonuses.

For this reason, it is usually easy to find special occasions or discounts in the last days of the month. Or, even better, at the end of the quarter: late March and late June are probably two of the best times of the year to go to a car dealer and ask if there are special discounts or offers. December, then, it is probably the best month ever: the coincidence of the monthly, quarterly and annual closing leads sellers to apply very high discounts. This trick will allow you to save a lot on the list price and you will not have to search offers to buy used cars.

Unlike, September is without a doubt the worst time to buy a new car. The manufacturers, in fact, usually release the new models (or the so-called facelift, the partial restylings that are now carried out annually, or almost) between September and October. Going to the dealership in early autumn, therefore, it will be really difficult to get a discount, even minimal, on the purchase price. Getting the period wrong is probably one of the worst mistakes made when buying a car.

It will then be necessary to pay attention to the “Seasonality” of vehicles. For example, the price of a convertible vehicle will be higher in late spring or early summer, when convertible cars are more in demand. Their price, on the other hand, will be lower in winter, when few people (to say nothing) will want to travel with the top of the car down.

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