Everything about WhatsApp always creates a stir and even on many occasions, also controversial. On this occasion, it is clear that the messaging application has once again sparked a controversy with the decision to change the terms of use. As soon as it entered 2021, the Facebook-owned app began showing users a notice with the update to its terms of service in which it stated that the acceptance of these in order to continue using the application.
Until then everything can be normal, but the truth is that under these conditions it is accepted that WhatsApp shares our data with Facebook to be used by the social network to show us personalized advertisements. This has led many users and businesses to criticize WhatsApp for its intentions.
And is that in this way, Facebook can use some of our data to show us personalized ads. Said like that, it sounds strong enough, but the truth is that this information would only be collected from those chats or information shared with companies or businesses that use WhatsApp Business.
It is in this case that WhatsApp might collect certain information about the use of the application so that it can be used with advertising purposes. In any case, by the time we start a chat with a company that uses the version Business from the famous messaging app, a message will appear stating that messages and calls are completely encrypted, but if the Facebook service is used to store some data. This information will be used later to display advertisements related to our activity in the messaging application.
WhatsApp had to come to their defense
The truth is, not everyone understood it that way and it forced WhatsApp to stand up for itself. To do this, he published a series of frequently asked Questions where it tries to answer the main questions of users.
Basically, the company would like to make it clear that at no time will our private calls or messages be recorded, or that it will share this type of information with Facebook. It will only collect certain information from communications with companies via WhatsApp Business for the sole purpose of displaying associated or personalized advertising.
Therefore, and given the fact that the majority of users do not interact with businesses through the messaging app, it’s an update to the app’s terms of service that it will not affect the normal use of the app to communicate with our friends and family. However, many people have already considered quitting using WhatsApp.
–
