WhatsApp plans to integrate its own version of ChatGPT

Meta announced the creation of a division focused on artificial intelligence

Chat systems based on artificial intelligence They’ve been making a lot of noise over the past few months, with their incredible ability to hold a real-time conversation via text or voice. For this reason it is now Meta wants to integrate this technology into its social platforms.

This was announced by the CEO of Meta, Mark Zuckerberg in a Facebook post, where he mentions his interest in adding the functions of the artificial intelligence to its ecosystem of applications such as WhatsApp, Messenger or Instagram.

I also mention the different ways in which their platforms could take advantage of this technology.

How will AI work in Meta apps?

According to Zuckerberg, WhatsApp and Messenger would offer a text format experiencesomething very similar to ChatGPT the OpenAI. For its part, Instagram could use more visual experiences, such as “creative filters and advertising formats”.

To make it happen, Zuckerberg has formed a team within Meta, and it will be led by Ahmad Al-Dahle, vice president of AI at Meta. Al-Dahle, in turn, has already worked for 16 years in special product groups within Apple.

Meta plans to add AI features to WhatsApp, Facebook Messenger, and Instagram.Meta plans to add AI features to WhatsApp, Facebook Messenger, and Instagram.

After all, the executive pointed out that in the short term the focus of the division will be “build creative and expressive tools”but in the long term it will bet on projects such as the “development of AI people to help people in various ways”.

“We are exploring experiences with text (like chat on WhatsApp and Messenger), with images (like Instagram creative filters and ad formats), and with video and multimodal experiences. We have a lot of fundamental work to do before we get to the truly futuristic experiences, but I’m excited about all the new things we’ll build along the way,” Zuckerberg said.

For now there are no concrete details on how Meta is working on those “AI people”.

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