WhatsApp is releasing an optional subscription plan for businesses: WhatsApp Premium!

After announcing that WhatsApp is working on a new feature that allows businesses to assign chats to certain connected devices, WhatsApp is now rolling out another useful feature for business accounts: WhatsApp Premium!

Common questions Answers
Function name? WhatsApp Premium
State? To roll
Compatibility? The latest versions of WhatsApp Business beta for Android and iOS are marked as compatible updates.
I have installed this update but I don’t have this feature. How come? This feature may be available to some beta testers in some countries. In this case, please wait for a future update to be able to access WhatsApp Premium.
Previous news? WhatsApp beta for iOS what’s new? WhatsApp is moving the privacy section to the root!


In May, we announced that WhatsApp was planning to release a subscription plan for businesses: WhatsApp Premium. Thanks to WhatsApp Premium, companies can take advantage of some advanced features as a better way to be reached by customers and some improvements when connecting new devices. This week WhatsApp finally releases the subscription plan for some companies that install the latest beta version of the Android and iOS app available on the Play Store and TestFlight!

WhatsApp Premium is a optional premium plan available for some business accounts which they can join by opening the WhatsApp Settings: if there is a new section called “WhatsApp Premium” here, it means that the business account is eligible to join the plan. When a company joins WhatsApp Premium by paying a certain subscription fee that may vary by country, it is possible to use two new advanced services:

  • A custom business link: This is a unique short link that allows customers to view the landing business page and easily start a conversation by opening a custom link, for example, https://wa.me/ my business it is possible to change once every 90 days. Please note that it expires when you cancel your subscription so other companies can request it later. By choosing a custom link that matches the business name, businesses help customers remember the business link better.
  • Major improvements for multi-device: Companies that join WhatsApp Premium are able to connect up to 10 devices, so it is easier for them to manage conversations when multiple people in the company use the same WhatsApp account to send messages to their customers .

Keep in mind that all current features are still free for businesses – WhatsApp Premium is just an optional plan to provide some features to businesses that need certain advanced services, so if you don’t sign up, your current experience while using the corporate app will not change. If you subscribe to WhatsApp Premium, you can unsubscribe from the plan at any time from the App Store or Play Store and you can take advantage of the premium subscription until the billing period ends. Furthermore, as this is an exclusive business feature, we can confidently say that WhatsApp Premium will not be released to users who use the customer’s app.

WhatsApp Premium has been released to some companies in some countries that install the latest versions of WhatsApp Business beta for Android and iOS. Since it is available for some companies in certain countries, don’t be surprised if you don’t see “WhatsApp Premium” in your WhatsApp settings. WhatsApp plans to broadly extend the premium plan to more business accounts in the future and we’ll let you know when it comes out in a new article or tweet as usual.

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