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Therefore, this platform will be used by WhatsApp as a source of coffers to get money. Because since Facebook bought in 2014 for $ 19 billion, WhatsApp has not contributed any revenue at all. And in the near future that is changing.
That’s because of one feature: the Shopping Button on WhatsApp. Where WhatsApp users will be able to directly transact with the store / SME owner of WhatsApp Business directly from the WhatsApp application.
Of course, this feature is already supported by a strong ecosystem. First, there are already many SMEs / business people in Indonesia who use WhatsApp Business to support their businesses.
Whether to accept orders, answer questions, display merchandise catalogs, or even answer complaints.
Second, the character of users in Indonesia who are very tech savvy or technology literate.
The new shopping button was released in several countries at once. Including Indonesia as one of the first countries to get it.
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