Conversations, is the inaugural business messaging conference, which we hope to host annually. This event brought together our business, partner, and developer community to discuss how messaging has revolutionized the way we do business. The volume of daily conversations between people and businesses continues to grow significantly and, in fact, grew more than 50% in the last year and currently 66% of online adults in Mexico message with a business at least once a week.
“The best business experiences reach people where they are. More than a billion users already connect with a business account through our messaging services every week. These users reach out to ask for help, to find products and services, or to buy anything from high-value items to everyday products. And today, I am pleased to announce that we are opening WhatsApp to any business of any size around the world with the WhatsApp Cloud API.” – Mark Zuckerberg, founder and CEO of Meta
Over the past decade, Meta has been dedicated to innovating messaging, developing new ways to connect people and businesses. Today, we want to share with you one of the biggest announcements about WhatsApp Business:
- WhatsApp Cloud API: In just a few minutes, any business or developer can easily access our service, build directly on top of WhatsApp to personalize their experience and speed up their response time to customers using our secure Meta-hosted WhatsApp Cloud API. This is an important step in helping more businesses connect with people and helping more people send messages to the businesses they want to support, big or small. For our partners, this new service will eliminate expensive server fees and give them instant access to new features, and for individuals, this means they’ll be able to chat with more of their favorite businesses on WhatsApp.
We also want to support small businesses with additional tools for a fee as part of a new premium service on WhatsApp Business.
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- More devices: We hope that some SMBs will want to use the cloud-based API, although we know that many will continue to use the WhatsApp Business app, therefore we are also working on advanced features for these businesses to help them run their operations beyond just a few people and further extend your brand online, like the ability to manage chats on up to 10 devices so they can better handle the influx of chats.
- Customizable links: We will also provide new customizable link links to chat on WhatsApp to help businesses attract customers through their online presence.
“Because the way we communicate with each other has changed, people expect companies to change. It is natural for people to want to interact with companies in the same way that we interact with friends, family and colleagues.” – Matt Idema, Vice President of Meta Business Messaging
“With Cloud API we reduced complexity and delivered in record time. At Auronix, as lovers of efficiency and automation of our clients’ conversational experiences, we are excited to have Cloud API in this context of high growth in the conversational market”. – Marcelo Talamona, CTO of Auronix