JAKARTA, KOMPAS.com – Industry housing became one of the sectors that had slumped as a result of the corona virus pandemic. However, a number of stimuli and sentiment are seen to be able to revive this sector.
Hirwandi Gafar, Director of Consumer and Commercial Lending of PT Bank Tabungan Negara (Persero) Tbk, said that his party is projecting the distribution KPR will be higher.
This optimism is driven by a number of factors, including the Financing Liquidity Facility budget Housing (FLPP) will increase to IDR 16.63 trillion for 157,500 houses in 2021.
Also read: The Trend of the Search for Houses in Bogor Increased, What is the reason?
In addition, the projection of economic growth in 2021 is in the range of 4.5 percent to 5.5 percent.
Not only that, new lifestyle habits in which more people work from home or work from home ( WFH) and interacting from home are also driving factors.
There are also estimates that vaccines can begin to be used in Indonesia early next year so that the economy and business will move in a more positive direction.
“We believe that uptake will be high in 2021 because housing is the most basic necessity at this time, where people are mostly at home,” Hirwandi explained in the 2021 Outlook Property & Bank webinar: Industrial Strategies to Fend Off Coronavirus, Friday (11/13/2020) .
Also read: What are the Benefits of Buying a Home with a KPR?
Meanwhile, Tuti Mugiastuti, President Director of TMA Group, revealed that in the first three months of the pandemic, business experienced a decline of up to 60 percent.
However, in August-October 2020, the demand for housing loans increased again in the middle to lower class. This is supported by a marketing strategy that holds massive promos.
“The prospect whatever the conditions subsidized home will still be in demand because of the assistance from the government. Subsidized housing is the right answer for Indonesians because the average income is IDR 4 million per month, ”explained Tuti.
As for Heintje Mogi, Mortgage Business and Indirect Auto Group Head of PT Bank CIMB Niaga Tbk, said that during a pandemic, the company made various innovations to survive. Although the target is under pressure, CIMB Niaga’s property credit can still grow.
“I invite my team not only to think out of the box but no box, even we at CIMB are not following the trend, but fighting the trend. This also made CIMB Niaga grow by 7.9 percent year on year (yoy / annually) during Covid-19, “he said.
Epic Property observer M Gali Ade Novrans said the impact of the Covid-19 pandemic made the property industry contract slightly at the start. However, this industry continues to rise until October 2020.
In addition, he continued, Covid-19 had indirectly accelerated the transformation of the property industry from conventional to the digital world.
“In the projects managed by Epic, the growth rate reaches 28 to 30 percent. The trend of both primary and secondary property transactions continues to increase, “explained Gali.
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