Apple may introduce a new naming system at the launch of the iPhone 15 next year, replacing the current “Pro Max” branding with “Ultra”. This is according to the famous Apple tracker reporter Marco Gormanwho also expects the iPhone 15 to come with some “big changes”, including USB-C.
The Pro Max name debuted with the iPhone 11 in 2019, and adding the Ultra branding to the iPhone lineup wouldn’t be surprising. Apple actually launched the new Apple Watch Ultra earlier this month and added the name to its M1 Ultra processor. Apple also made a slight change to its naming system with the iPhone 14, bringing back the “Plus” name the company had previously given up.
The iPhone isn’t 14 months old yet, but more rumors are already circulating about the iPhone 15. Supply chain analyst Ross Young expects the new Dynamic Island notch to become standard on all iPhone 15 models, not just the Pro and Pro Max (or Ultra) models. The iPhone 15 is also rumored to come with USB-C instead of Apple’s Lightning port. Gorman says the company had already begun testing the new feature before the European Union implemented a law requiring all new phones to have USB-C ports by the fall of 2024.
Most support Apple’s replacement of the Pro Max brand with Ultra – the Ultra name is lighter and better than the long Pro Max. falls between the Pro and Ultra levels. Apple also has AirPods Max and it will be interesting to see if Apple makes changes to the name every time the second generation arrives.
With the launch of the iPhone 14 drawing to a close, Apple prepares to wrap up the year with a slew of new Macs, including the updated Mac Mini M2 and M2 Pro, the M2 Pro, the 14-inch M2 Max, 16 11-inch MacBook Pro, M2 11-inch and 12.9-inch iPad Pro.