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Watson is in the black and goes to French-speaking Switzerland

The news offer for young readers is in the black for the first time and is expanding into French-speaking Switzerland.

20- to 40-year-olds as a target group: a look into the Watson editorial office at Zurich’s Hardbrücke. (February 26, 2021)

Watson

At the online portal Watson the readership is consistently used. “This is how much energy you can save when making tea (it’s a hell of a lot),” is one of the titles. They are often supplemented with emojis. The journalist pretends to be a buddy, that’s also part of the concept.

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