Warner Bros. Wants More Bidders Besides Paramount

by Priya Shah – Business Editor

Warner Bros. Finding is actively ‌seeking additional potential buyers for its stake in The CW Network,widening the field of⁣ contenders ‍beyond Paramount Global,according ​to individuals familiar with the matter. The move signals Warner Bros. Discovery‘s intent to maximize ‌value as it unwinds its ownership in the broadcast network.

This⁤ development arrives as ⁣warner Bros.‌ Discovery continues⁤ executing a strategic⁣ overhaul ⁢under CEO David Zaslav, ⁢prioritizing debt reduction and focusing on core ⁢streaming properties like Max and HBO. Selling its remaining stake in The CW-originally ⁤a joint venture with Paramount-would contribute substantially to those financial goals. The network, ⁤reaching a broad audience with programming like​ the Arrowverse superhero dramas and Riverdale, represents a ⁣valuable‍ asset, but one that no longer aligns with Warner Bros. Discovery’s long-term strategy.

Sources indicate warner Bros. Discovery is hoping to attract bids that surpass previous valuations. Paramount Global had explored acquiring the remaining shares, but discussions stalled. the company currently ‍holds a⁤ 75% ownership stake in The CW, ‍with⁢ Paramount ⁤owning the⁢ remaining 25%. A sale could reshape ‌the landscape of broadcast​ television,⁣ possibly leading to consolidation or⁤ a new ‍ownership‍ structure​ for the network. the process is ongoing,and⁢ no deal is imminent.

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