Closed shops, empty pedestrian areas. A heavy mortgage for retailers. The pictures of the first complete lockdown in spring are still very well remembered. Many shops are now open. Nevertheless, it seems to be very quiet again in the inner cities, including Waldshut and Tiengen. It looks like there are fewer customers.
Shopping and dining go hand in hand
Figures from a study by St. Gallen University confirmed the impression (we reported). The Swiss in particular are therefore cautious. Hotels, pubs and restaurants are closed. Retailers and professionals see a connection here. Shopping and dining go hand in hand. There is also uncertainty.
“The frequency is a bit lower,” says Jochen Seipp, spokesman for the Werbe- und Fderungskreis (W + F) Waldshut, describing his impression, “but that is also the aim of the legislature to a certain extent.” For him it is not surprise. When shopping, people limited themselves to the bare essentials. “We don’t make everything fun, it should protect us. We have to carry it a little way, even if it hurts, ”he says.
The atmosphere is tense
The mood is tense. The break-ins were more or less noticeable depending on the product group. He recognizes the major concerns of some retailers. Also with regard to the Christmas business. Confidence is limited. Seipp: “In view of the Corona circumstances, I am cautiously optimistic.” He sees one of the reasons for the falling customer numbers in the closed catering trade: “All in all, retail and restaurant are an experience.”
Nikola Kgel from the Tiengen Action Group sees it similarly. She also notes that there is generally less going on in the pedestrian zone. “The daily catering brings frequency to the city,” she confirms. The fact that the whole family comes to town on Saturdays has changed. Kgel notices a change in shopping behavior: “People come purposefully. They get their things and leave. It is more of a meeting of needs than a leisurely stroll and stroll. “
However, compared to Waldshut in Tiengen, Swiss customers were not that important. Despite everything, she doesn’t see black. “I am convinced that we can do this as a small town. We have good customer loyalty. ”The“ Long Friday ”with shops open until 8 pm (every Friday until Christmas) is intended to enrich the Christmas business somewhat.
This is how the German trade association sees it
The German Retail Association (HDE) expects the Christmas business to increase by 1.2 percent to 104 billion euros compared to November and December 2019. The numbers seem to contradict the perceptions.
Association also calls for help for retailers
Peter Spindler, General Manager of the Sdbaden Trade Association: “Inner-city trade is severely affected by the lockdown.” In some industries, there are slumps of up to 60 percent. That is why the association is calling for more state aid for trade. Spindler: “Some will not be able to stand it in the long run without help.”