The Association of Austrian Newspapers (VÖZ) has honored the Upper Austrian furniture retailer XXXLutz as “Print Advertiser of the Year”. On Wednesday evening, the best print and online advertising of the past year was awarded at the ADGAR Gala in the Vienna Konzerthaus. The agencies BBDO Vienna, FUEL Austria, TUNNEL23, DDB Vienna and Demner, Merlicek & Bergmann/DMB received the ADGAR advertising prize this year.
This year the VÖZ advertising prize was awarded for the 38th time. “Creative design ideas for print and online advertising offer added value for our products, and at the same time the printed advertisement was and is to a certain extent the champions league of advertising, according to VÖZ President and Styria CEO Markus Mair. However, he warned of a “dramatic shift”. of the media budgets to the large digital platforms. From January to April the international digital corporations earned more advertising money in Austria than all the traditional media such as TV, radio, print, posters and brochures combined yourself,” emphasized the VÖZ President.
XXXLutz received the “Print Advertiser of the Year” award for the second time. The furniture retailer has been relying “continuously and with deep conviction on print advertising since the company was founded” and is “therefore a reliable partner for the local media houses,” said VÖZ board member and VGN manager Helmut Schoba.
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